Privacy Policy
This Privacy Policy outlines how Spectrum Coffee collects, uses, and protects your personal information when you visit our website or make a purchase. By interacting with our site, you agree to the terms of this policy.
Personal Information We Collect
When you visit our website, we automatically collect certain data from your device, such as your web browser, IP address, time zone, and cookies that are placed on your device. As you navigate the site, we gather information about the pages or products you view, search terms, and how you interact with the website. We refer to this information as “Device Information.”
We collect Device Information through various technologies, including:
- Cookies: Data files placed on your device containing an anonymous unique identifier. For more information, visit www.allaboutcookies.org.
- Log Files: These track your actions on our site and include your IP address, browser type, ISP, referring/exit pages, and date/time stamps.
- Web Beacons/Pixels: Electronic files used to gather information about how you interact with our website.
Additionally, when you make a purchase or attempt to, we collect “Order Information” including your name, billing and shipping addresses, payment details, email, and phone number.
When we refer to “Personal Information,” we mean both Device and Order Information.
How We Use Your Personal Information
We use Order Information to:
- Process your orders and payments.
- Communicate with you regarding your purchases and provide confirmations.
- Screen for potential fraud and risk.
- Offer relevant advertising or information based on your preferences.
We use Device Information to help detect fraud, and to improve and optimize our website by analyzing customer interaction, site performance, and the effectiveness of marketing campaigns.
Sharing Your Personal Information
We may share your personal data with third-party service providers who help us use your information as described above. For instance, we use Shopify to power our online store. You can review Shopify’s privacy practices here. We also use Google Analytics to understand how customers use our site. More information on Google’s privacy policy can be found here, and you can opt-out of Google Analytics here.
For payments, we use Shopify Payments and Stripe, and they handle your payment details.
We may also share your personal information to comply with legal obligations, such as responding to requests from law enforcement or protecting our rights.
Behavioral Advertising
We may use your personal information to show targeted ads or marketing communications that may interest you. For more on how behavioral advertising works, visit the Network Advertising Initiative’s educational page.
You can opt-out of personalized ads through the following links:
- Facebook: Facebook Ads Settings
- Google: Google Ads Settings
- Bing: Bing Ads Settings
You can also opt-out via the Digital Advertising Alliance’s opt-out portal.
Do Not Track
Our site does not alter its data collection practices in response to Do Not Track signals from your browser.
Your Rights
If you are a European resident, you have the right to access, correct, update, or delete your personal information. To exercise these rights, please contact us at hello@spectrumcoffee.com.au. Note that by using our site, your information may be transferred outside of Europe, including to Canada and the U.S.
Data Retention
We retain your Order Information for our records unless you request that it be deleted.
Changes to This Privacy Policy
We may update this Privacy Policy occasionally to reflect changes in our practices or for legal/regulatory reasons.
Minors
Our website is not intended for individuals under 13 years of age.
Contact Us
For any questions, concerns, or to make a complaint about your privacy, please contact us at hello@spectrumcoffee.com.au